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Public Relations
The project generates excellent public relations, providing positive reinforcement of the Newsquest North East brand family image and enhancing its position as the regional hub of information provision. This in turn has led to significant improvement in the Newsquest North East profile and increased market share.
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High profile visitors such as UK Premier Tony Blair, former Conservative Party leader William Hague, Cabinet Minister Mo Mowlem and TV star Ricky Tomlinson have publicly endorsed the service and generated excellent in-print copy.
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Backed by a targeted flyer mailshot campaign, participation at public events, in-print and web-advertising – the CommuniGate brand has become a household name in the region.
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